Terms and Conditions

1. Agreeing to these terms

These Terms and Conditions are an agreement between you and Arub, Inc., a Florida corporation (“Arub”, “we”, “us”). They govern the website at arub.com, the applications at my.arub.com, ship.arub.com, lm.arub.com and spy.arub.com, the Arub REST API, the Arub MCP server and the Arub Print Agent — together, “the Service”.

By creating an account or using the Service you accept these terms and the Privacy Policy, which forms part of them. If you are accepting on behalf of a company, you confirm you are authorised to bind it, and “you” means that company. You must be at least 18 and legally able to enter a contract.

If you do not agree, do not use the Service.

2. What Arub is, and what it is not

Arub is software. It connects to the marketplaces and carriers you already have accounts with, brings your orders into one queue, quotes and buys postage, prints your paperwork, and manages your listings.

What that means in practice, said plainly so nobody is surprised later:

• We are not a carrier. We do not collect, transport or deliver parcels. USPS, UPS, FedEx and any other carrier you use are separately contracted with you, and their terms govern the shipment.
• We are not a marketplace and we are not a party to your sales. You sell to your buyers; we are not the seller, the merchant of record or a payment intermediary for those sales.
• We are not a customs broker or a tax adviser. Customs declarations, tariff codes, duties, sales tax, VAT and import compliance are yours. Arub helps you produce the paperwork; it does not decide whether it is correct.
• We are not your compliance department. Whether a listing, an image or a piece of generated copy complies with a marketplace's policies or somebody's trademark is your call to make before you publish it.

3. Accounts, invite codes and your team

• Accounts are issued against an invite code during the beta. Codes are not transferable and we may decline or withdraw one.
• Give us accurate details and keep them current. An account opened with false information may be closed.
• You are responsible for what happens under your account, including everything your sub-users do. Keep credentials secret and tell us at once if you think a login has been compromised.
• You may invite people onto your account and set what each of them can reach. Those permissions are yours to manage; we will not police them for you.
• A password set for you by anyone other than yourself is temporary and must be changed the first time you sign in. Do not share logins — give each person their own.
• Do not attempt to reach data belonging to another Arub customer. Each account is isolated, and probing that isolation is grounds for immediate termination and, where warranted, referral.

4. The beta

The Service is in open beta and is currently offered free of charge, apart from pass-through costs such as postage and prepaid AI credit.

• Features may be added, changed or withdrawn. Screens move. Occasionally something will be rough, and we would rather you told us than worked around it.
• Beta accounts receive the pricing described on the pricing page when paid plans begin, and keep it. We will give you clear notice by email before any charge starts, and you may close the account instead.
• Beta status does not reduce our obligations under the Privacy Policy or our security commitments. Those apply in full from day one.
• It does mean the disclaimers in sections 16 and 17 matter. Keep your own records, take your exports, and do not make Arub the only copy of anything you cannot lose.

5. Your marketplace and carrier connections

Arub acts on your behalf and on your instruction. It never acts on its own account.

• When you connect a shop or a carrier, you authorise us to use that connection to provide the features you switched on — reading orders and listings, buying postage, sending tracking back, publishing listing changes.
• Your relationship with each marketplace and carrier is still yours. Their terms, policies and fees continue to apply to you in full, and nothing in this agreement changes or overrides them. If a marketplace rule and an Arub feature ever conflict, the marketplace rule wins and you should stop using that feature.
• You confirm you have the right to connect each account and to authorise us to act on it.
• You can revoke any connection at any time, from inside Arub or from the marketplace's own settings. Revocation takes effect immediately and stops all further calls.
• Marketplaces and carriers change their APIs, impose rate limits, suspend accounts and have outages, none of which is within our control. Arub surfaces their own message and retries where retrying is safe, but we cannot guarantee an integration will keep working if the other side changes it or shuts it off.
• Importing is read-only. Nothing leaves Arub for a marketplace until you buy a label or explicitly send a listing change.

6. Your content and your data

• You own your data. Your orders, listings, images, customer records, documents and settings remain yours. We claim no ownership of any of it.
• You grant us a limited, non-exclusive, worldwide licence to host, copy, transmit, display, process and adapt that content strictly to the extent needed to provide the Service to you. That licence exists so a database can store a row and a printer can print a label. It ends when the content is deleted.
• We do not sell your data, we do not use it to build products for anyone else, and we do not aggregate it across customers. This is set out in full in the Privacy Policy and is a contractual commitment, not a preference.
• You can take it out at any time. Reports export, the API reads everything, and if you are leaving we will produce a full export. We will not hold your data to make leaving difficult.
• You are responsible for the legality of what you upload. Do not put content into Arub that you do not have the right to use.
• You may send us feedback, and if you do we may use it to improve the Service without owing you anything for it. We will not identify you as its source without asking.

7. Arub AI

Arub AI generates listing titles, descriptions, bullet points, tags, attributes and alt text, and generates or edits product imagery. It is optional and runs only when you ask it to.

• You own the output of a generation you paid for, to the extent it is capable of being owned.
• You are responsible for reviewing it before it is published. This is the important sentence on this page. Generated text and images can be factually wrong, can describe a product inaccurately, can breach a marketplace's listing policy, and can resemble somebody else's protected work. Arub gives you a draft; the decision to put it in front of buyers under your name is always yours.
• We make no warranty that generated content is accurate, original, non-infringing, or compliant with the policies of Amazon, Etsy, eBay, TikTok Shop, Temu, Shopify, Walmart or anywhere else you publish it.
• Arub AI is delivered using third-party model providers. Your listing content is not used to train their models, and buyer personal information is never sent to them. See the Privacy Policy.
• Generation is billed from prepaid credit at the rates shown in the app before you spend it. Credit is drawn down as work completes. Credit is non-refundable once spent, does not expire while your account is open, and has no cash value.
• A generation that fails is not charged. A generation that succeeds and that you then dislike is charged, because the work was done.
• Do not use Arub AI to produce content that is unlawful, deceptive, infringing, or designed to mislead buyers about what they are getting.

8. Postage, labels and carrier charges

• Postage is a pass-through. When you buy a label through Arub with your own carrier account, you pay your contracted rate and we add nothing to it. Where you use Arub USPS, the price shown before you buy is the price you pay.
• A purchased label is a purchase. Once bought, it is refundable only through the carrier's own void or refund process, within the carrier's own window, and subject to the carrier's decision. We will submit the void; we cannot compel the outcome.
• Carrier adjustments are yours. If a carrier reweighs a parcel, re-measures it, applies a surcharge, corrects an address or bills a residential or fuel adjustment, that charge is between you and the carrier. Arub quotes from the details you enter; entering the wrong weight or box is not a fault in the software.
• Rates are quotes, not guarantees. A carrier can decline, reprice or refuse a shipment after quoting.
• Delivery estimates come from the carriers and are estimates. We do not guarantee transit times and are not liable for late, lost or damaged parcels — those are claims against the carrier, and Arub gives you the tools to file one.
• You must not ship anything a carrier prohibits, anything unlawful, or anything requiring a licence you do not hold. Declarations, including customs contents and values, must be truthful.

9. Fees, prepaid credit and billing

• During the beta there is no subscription fee. Postage and prepaid AI credit are charged as described above.
• Card payments are handled by our payment processors. By adding a card you authorise us to charge it for the amounts you incur, including automatic top-ups of prepaid credit if you switch them on. You can turn automatic top-up off at any time.
• Amounts are in US dollars and exclude any tax, which is added where it applies.
• If a charge fails we may pause features that spend money — buying labels, running AI — until it is settled. We will not delete your data over an unpaid balance during the beta.
• If you think a charge is wrong, tell us within 60 days and we will look at it properly. We would rather fix a billing mistake than argue about one.

10. Acceptable use

Do not use the Service to:

• Break the law, or breach the terms of any marketplace, carrier or payment provider.
• Ship or list prohibited, counterfeit, stolen or infringing goods.
• Falsify a shipping declaration, a customs value, a return address or a tracking number.
• Send unsolicited commercial email to buyers, or use buyer contact details for anything other than servicing their order.
• Reach, probe or interfere with another customer's account or with the infrastructure the Service runs on.
• Circumvent rate limits, quotas, permissions or authentication, or scrape a marketplace where an API exists.
• Resell, sublicense, white-label or provide the Service to a third party as your own, without a written agreement with us.
• Reverse engineer, decompile or copy the Service, except to the extent the law says you may despite this clause.
• Upload malware, or anything intended to damage or disrupt.

We may suspend an account immediately where we believe this section has been breached and something is at risk. Where it is safe to, we will tell you first and give you the chance to fix it.

11. API, MCP server and Print Agent

• API keys authenticate as your account. Treat them like passwords: do not embed them in client-side code, public repositories or shared documents. Rotate one the moment you suspect it has leaked.
• You are responsible for everything done with your key, including by software you wrote and software you installed.
• Reasonable rate limits apply so one integration cannot degrade the Service for everyone. We may adjust them, and will publish material changes.
• The Arub Print Agent runs on your own computer, connects outbound to your instance and prints documents you send it. You are responsible for the machine it runs on and the printers it can reach. It is provided under these terms and the disclaimers in section 16 apply to it in full.
• The API and the MCP server are part of the Service and everything in these terms applies to them.

12. Intellectual property

The Service — its software, design, documentation, name and logo — belongs to Arub, Inc. and its licensors. Using it does not transfer any of that to you. You get a limited, revocable, non-exclusive, non-transferable right to use the Service for your own business while this agreement is in force, and nothing more.

Your content stays yours, as set out in section 6.

13. Third parties and no affiliation

Arub is an independent product. It is not affiliated with, endorsed by, sponsored by, certified by or partnered with Amazon, Etsy, eBay, TikTok, Temu, Shopify, Walmart, USPS, UPS, FedEx or any other company named on this site. Their names and marks belong to them and appear here only to describe what Arub connects to.

Where the Service interoperates with a third party, that third party's terms govern your relationship with them. We are not responsible for their acts, omissions, availability, pricing decisions or account suspensions. If one of them terminates your access, Arub cannot restore it.

14. Confidentiality

Each of us may learn things about the other that are not public. Both of us agree to protect the other's confidential information with at least reasonable care, to use it only for this agreement, and not to disclose it except to people who need it and are bound to keep it confidential. This does not cover information that is already public, was already known, is independently developed, or must be disclosed by law — and if we are compelled to disclose yours, we will tell you where we are permitted to.

15. Term, suspension and termination

• This agreement runs from the moment you create an account until it is terminated.
• You may close your account at any time, for any reason, by telling us. Take your export first.
• We may suspend or terminate for breach of these terms, for non-payment, where required by law, or where continuing would put other customers or the Service at risk. Except in urgent cases we will give you notice and a chance to put it right.
• We may discontinue the Service, or a material part of it, on 60 days' notice by email, and will help you export your data before it goes.
• On termination your right to use the Service ends. We delete your live data within 30 days of your request and backups roll off within 90 days, subject only to records the law requires us to keep. Sections 6, 12, 14, 16, 17, 18, 20 and 21 survive.

16. Disclaimers

The Service is provided “as is” and “as available”. To the fullest extent the law allows, Arub disclaims all warranties, express or implied, including implied warranties of merchantability, fitness for a particular purpose, title and non-infringement.

We do not warrant that the Service will be uninterrupted, error-free or free of loss; that rates, delivery estimates, tracking events or marketplace data supplied by a third party will be accurate; that generated content will be suitable, original or policy-compliant; or that any integration will keep working if the marketplace or carrier on the other end changes it.

Some jurisdictions do not allow the exclusion of certain warranties, so parts of this section may not apply to you.

17. Limitation of liability

To the fullest extent the law allows:

• Neither party is liable for indirect, incidental, special, consequential, exemplary or punitive damages, or for lost profits, lost revenue, lost sales, lost goodwill or lost or corrupted data, even if told such damages were possible.
• Arub's total aggregate liability arising out of or relating to this agreement or the Service, whatever the theory, is limited to the greater of (a) the total fees you paid Arub in the 12 months before the event giving rise to the claim, excluding postage and other pass-through amounts, or (b) US$100.
• Postage charges, carrier adjustments, marketplace fees and prepaid AI credit are pass-through amounts and are excluded from that cap, because they are not fees we charge for the Service.

Nothing in this section limits liability for fraud, for wilful misconduct, for death or personal injury caused by negligence, or for anything else that cannot lawfully be limited. Some jurisdictions do not allow these limits, so parts of this section may not apply to you.

You accept that the Service is in beta and offered without a subscription fee, and that these limits are a reasonable allocation of risk on that basis.

18. Indemnity

You agree to defend and indemnify Arub, Inc., its officers, employees and contractors against claims, damages, losses and reasonable legal costs arising out of: your use of the Service; your content or listings; anything you shipped; a customs or tax declaration you made; your breach of these terms; your breach of a marketplace's, carrier's or payment provider's terms; or your infringement of somebody else's rights.

We will tell you promptly about any such claim, let you control the defence of it, and give you reasonable help at your expense. We will not settle anything that admits fault on your behalf without asking you.

19. Changes

We may change these terms. The date at the top tells you which version you are reading. For material changes we will give you at least 30 days' notice by email or in the app before they take effect, and continuing to use the Service after that means you accept them. If you do not, close the account — that is what the notice period is for.

We may also change the Service itself, as described in section 4.

20. Governing law and disputes

This agreement is governed by the laws of the State of Florida, United States, without regard to its conflict-of-laws rules. The UN Convention on Contracts for the International Sale of Goods does not apply.

Talk to us first. If something goes wrong, email legal@arub.com with what happened and what you want done about it. We will do the same. Most things are settled by a person reading the message, and both of us agree to spend 30 days trying that before either of us files anything.

If that fails, the state and federal courts located in Florida have exclusive jurisdiction, and both of us consent to venue there. Either of us may still seek injunctive relief in any court to protect intellectual property or confidential information.

Both of us waive the right to a jury trial and the right to bring a claim as a class action, to the extent the law allows. Claims must be brought within one year of the event giving rise to them.

If you are a consumer resident in the European Union or the United Kingdom, nothing in this section deprives you of the protection of mandatory local law or of the right to bring proceedings in your own courts.

21. General

• Entire agreement. These terms and the Privacy Policy are the whole agreement between us about the Service and replace anything said before.
• Severability. If a provision is unenforceable, the rest stands and that provision is narrowed to the minimum needed to make it enforceable.
• No waiver. Not enforcing something once does not mean giving it up.
• Assignment. You may not assign this agreement without our written consent. We may assign it to an affiliate or to a successor in a merger or sale of the business, on notice to you.
• Force majeure. Neither party is liable for a failure caused by something genuinely outside its control — a carrier or marketplace outage, an infrastructure failure, a natural event, war, or an act of government.
• Notices. Ours to you go to the email address on your account, or appear in the app. Yours to us go to legal@arub.com.
• No agency. Nothing here creates a partnership, joint venture, employment or agency relationship, except that you appoint us to act on your instruction with the marketplaces and carriers you connect.
• Export and sanctions. You confirm you are not located in, or acting for anyone in, a country or on a list subject to US embargo or sanctions.
• Language. These terms are written in English, and the English version governs.

22. How to reach us

• Legal notices and disputes — legal@arub.com
• Privacy, access and deletion — privacy@arub.com
• Security reports — security@arub.com
• Anything else — hello@arub.com

Arub, Inc.
[registered mailing address]
Florida, United States