We built this for ourselves first
Arub started because a working multi-marketplace operation was being held together by six different tools, three spreadsheets and a lot of copy and paste. Every one of those tools did its own job well enough. None of them knew about each other.
So we wrote the thing we wanted: one queue for orders from every shop, one place to rate and print, one catalogue, one login, one set of permissions. Then we ran our own business on it. We still do — every day, before any of it is offered to anybody else.
Software written by the person who has to use it
Almost every shipping tool is built by people who have never had a queue of four hundred orders and a courier pickup in ninety minutes. That difference shows up in small places.
Nothing spends money quietly
A batch that cannot ship cleanly stops before it buys anything. An order that already has a label asks before it gets a second one, and names the tracking number you are about to duplicate. Money leaving your account should be a decision, never a side effect.
Mistakes are reversible
Listing edits queue for review instead of going straight out. Photo edits keep the original for fifteen minutes. A field can be rolled back to what it was. The point is not to prevent every mistake, it is to make them cheap.
Failures say what happened
When a carrier or a marketplace refuses something, you get their words, on the thing that failed, with a retry button. Not a reference code, not a silent skip, and not a log file somebody has to go and read.
Built for people who are not us
Seasonal staff have to be able to pick up a bench and work. Screens explain themselves, tooltips can be switched off once you know the app, and a permission set can be narrowed until someone can only do the one job they were hired for.
Small team, short line to us
Arub is a small operation. There is no support tier, no account manager, no queue between you and the people who write the code. If you email us, one of them answers.
That is possible because the beta is deliberately not large. We would rather have a few dozen sellers whose problems we actually know than thousands we cannot help.
- Accounts are set up by hand, with a conversation
- Bugs you report get fixed in days, not release cycles
- What beta sellers ask for is genuinely what gets built next
What we will not do
We will not sell your data, put Arub's name on your packing slips, lock your catalogue in, or move you onto a paid plan without asking first. If you decide to leave, we will export everything and help you land it somewhere else.
What we ask in return
Tell us when something is wrong, and be specific. A screenshot and the order number is worth more to us than a five-star review.
What is next
Honest about what exists today and what does not. Nothing here is a promise with a date on it.
| Area | Where it is | State |
|---|---|---|
| Order management | Etsy, Amazon, Walmart and Shopify | Live |
| Rates and labels | USPS, UPS, FedEx, Arub USPS, multi-package, customs | Live |
| Batches and printing | Bulk buying, combined print files, Windows print agent | Live |
| Inventory | Stock, locations, on-order, receiving, low-stock alerts | Live |
| Listing Manager | Etsy and Amazon, full editor with Arub AI and bulk operations | Live |
| API and MCP | REST API, PHP client, MCP server, webhooks | Live |
| Walmart listings | Orders and tracking work today; the listing editor does not cover it yet | Planned |
| Shopify listings | Orders, discounts and fulfilments work today; product management does not | Planned |
Talk to us
Whether you want an account, have a question we have not answered, or think we have got something wrong — the address is the same and a person reads it.
We usually reply the same business day.