Questions people actually ask
If yours is not here, write to hello@arub.com and a person will answer it.
Getting started
What does it cost to start?
Nothing. Shipping Hub has a free plan with no expiry, no card and no cap on labels or users, and for your first six months every paid feature of both apps is switched on as well. When the six months end you choose: take a plan that matches how you are working by then, or stay on the free plan indefinitely.
The paid plans are Standard at $39.99 a month and Complete at $99.99 a month, both including Listing Manager Free. Listing Manager on its own is $19.99 a month and covers every marketplace. Listing Manager is the one thing the free plan does not keep — there it runs for 30 days, or the full six months while the current promotion lasts.
Two things are not part of that, and they are the two things that cost real money elsewhere. Postage is yours: labels come out of your own postage balance or your own carrier account, at the carrier's price, with nothing added by us. Arub AI is yours if you use it: AI writing and photo work run on credit you top up, and nothing runs unless you press the button.
USPS pricing is built in, so you can buy your first label without applying for a carrier account first. If you already have your own USPS, UPS or FedEx account, add it and you keep your own pricing.
Is the free plan a trial, or actually free?
Actually free. The Shipping Hub free plan has no expiry date, no card on file, no monthly label cap and no seat limit — orders in, every carrier you have connected priced against each other, labels out, tracking pushed back to the shop.
What the paid plans add is volume tooling: batches, package presets, your own slip designs, reports, inventory, print stations and rules. If you ship a handful of parcels a week you may never need any of it, and that is a fine outcome for us.
Can I see it before I sign up?
Yes. The Shipping Hub tour walks through an order going from your shop to a printed label, one screen at a time, and the Listing Manager tour does the same for editing a listing.
Both tours are the real screens, in the order you would use them, so you can see the whole job before you decide.
I have never used shipping software. Is this too much for me?
It is built for someone shipping a few parcels a week as much as for a warehouse. The daily job is three steps: open the order, pick a price, print the label. Everything else — batches, rules, inventory, reports — sits out of the way until you want it.
Hover over anything you do not recognize and Arub explains it. You can switch those tips off once you no longer need them.
What is not included in the free six months?
Postage and AI — nothing else.
Postage never goes through us as a fee: a label is bought at the carrier's price with your own money, whether that is the postage balance you top up in Arub or a carrier account of your own. If USPS re-weighs a parcel and charges an adjustment, or a carrier adds a residential or fuel surcharge, those are the carrier's charges and they are yours.
Arub AI is opt-in. Writing a title, a description, tags or alt text, and enhancing, cutting out or staging a photo, each draw on AI credit that you add yourself. What a run costs depends on how much work it turns out to be, so it is metered as it happens and the actual cost is recorded against the run rather than quoted up front. If you never press an AI button, you never spend anything on it.
How do I get an account?
Go to create an account and fill in the form. You will need an invite code, which keeps the intake at a pace we can actually support.
If you do not have a code, email hello@arub.com with roughly what you sell and where. Codes go out most days.
Who answers if I get stuck?
A person, not a ticket robot. Email help@arub.com or use the help link inside the app, which attaches your account so you do not have to explain which instance you are on.
Monday through Friday, US Eastern, with the inbox watched on weekends because parcels do not stop on Saturday. Anything that stops you shipping jumps the queue ahead of new features. Support has the detail, including the things that are usually a carrier or a marketplace rather than us.
How long does setup take?
Connecting a marketplace is an authorization you approve on the marketplace's own site, so it takes a minute. Importing an existing catalog takes longer — a few thousand listings is normal and runs in the background while you use the rest of the app.
Will connecting my shop change anything on it?
No. Importing is read-only. Arub pulls your orders and listings in and shows them to you; nothing goes back to a marketplace until you buy a label or explicitly send a listing change.
Can I use just the shipping side, or just listings?
Yes. They are separate apps that happen to share a login. Plenty of people ship through Arub and manage listings elsewhere, or the other way round.
I am moving from another tool. Does my history come with me?
Usually. Arub has an Import screen in Settings that pulls historical orders out of the platform you are leaving — orders, shipments, tracking, labels and history entries — and we have moved large histories across before.
If your current platform has an API or can produce an export, we can build the import for it. Tell us what you are on and we will tell you honestly what will and will not survive the move. Switching platforms covers the detail, including the reasons you might sensibly decide to stay where you are.
Marketplaces
Which marketplaces are supported?
Etsy, Amazon, Walmart and Shopify — all four for orders, shipping and listing management, each with a full editor. Temu and TikTok Shop are coming soon on the same terms. You can run several shops on the same marketplace, switched from the top of every screen.
Every marketplace is included on every plan, free included. Nothing is priced per channel and there is nothing to unlock.
Can I connect more than one shop on the same marketplace?
Yes, and it is a normal setup rather than an edge case. Several Etsy shops under one account works, each keeping its own listings, profiles and queues, with a switcher at the top of the screen.
Do buyers know I use Arub?
No. Labels carry your return address, packing slips carry your branding, and emails to buyers come from your address with your logo. Arub does not appear anywhere a customer looks.
What happens if an order is canceled on the marketplace?
Arub re-checks open orders against the marketplace on a schedule. If one was canceled or shipped over there, it closes here too, so your queue does not slowly fill with things that are already dealt with.
Shipping and carriers
Do I have to use your postage rates?
No, and if you already have negotiated carrier accounts you should not. Connect your own USPS, UPS or FedEx credentials and you pay your own contracted price with nothing added on top.
If you do not have a carrier account, you do not need one: negotiated USPS pricing is built into Arub. There is nothing to apply for, no monthly minimum and no volume promise, and the price is shown before you buy.
Which carrier is cheapest?
It changes with the weight and the box, which is why a single answer would be wrong. A light parcel in a large carton is priced on the space it takes rather than what it weighs, and every carrier does that arithmetic differently, so the winner moves around as your packaging changes.
That is the reason Arub prices every carrier you have connected on every order. You do not have to guess which one is cheapest today, and you are not left with a rule of thumb that quietly stops being true.
Can I compare carriers on the same order?
That is the default. Every connected carrier is quoted at once and the services come back in one list with prices and delivery estimates, so choosing is a matter of reading a line rather than opening three websites.
Can I print a hundred labels at once?
Yes. Put the orders in a batch and buy the batch. You get one print file back with the labels and packing slips interleaved, ordered so the paper matches the order you pick in.
If any order in the batch cannot ship, the run stops before spending anything and tells you which one and why.
What paper sizes are supported?
US Letter, 4x6 thermal, and split sheets with the label on one half and the slip on the other. It is a setting per instance, and labels are trimmed and rotated to fill the sheet rather than printing small in a corner.
Do I need special printer software?
Only if you want labels to go straight to a thermal printer without a download-and-open step. The optional Windows print agent does that, and a printer can be shared with the rest of the team.
Does tracking go back to the marketplace automatically?
Yes, as soon as the label exists. If a push is refused, it appears on a report where you can see the reason and retry it, rather than failing silently.
Can I void a label?
Yes, from the shipment or the order, subject to the carrier's own void window. The refund follows the carrier's normal process.
Do you handle international customs forms?
Yes. Non-US orders build their customs declaration from the line items, using defaults you set once, and the electronic form goes to the carrier with the label.
Can the API buy labels for any carrier?
On a paid plan, yes — every carrier you have connected. On the free plan the API buys USPS labels, and buying UPS or FedEx labels over the API is part of a paid plan.
This applies only to the API. In the app, a free account buys labels from any carrier it has connected, and reading orders, comparing rates and tracking are the same on every plan. See pricing for the detail.
Listings and Arub AI
Will Arub AI change my listings without asking?
No. Generating writes a suggestion into a field on screen. It becomes a pending change only when you save, and it reaches the marketplace only when you send. Until then your live listing is untouched.
Do I need my own AI account or API key?
No. Everything runs on Arub AI, which is part of the platform. There is no third-party account to open, no API key to paste in, and nothing to manage or renew.
What does Arub AI cost?
Arub AI is pay-as-you-go and separate from the free six months. You add credit to your account and each run draws on it. There is no price quoted before a run, because the cost depends on how much work the task actually turns out to be — a short title and a long description are not the same job, and neither is known until it runs.
What you get instead is the real number afterward. Every run is logged by day, listing and type with what it actually cost, so a bulk job can be read back line by line and you can see exactly where the credit went. Your balance is on screen, and when it runs out nothing runs on quietly. Nothing generates on its own either: write your own copy, leave your photos alone, and your AI spend stays at zero.
Will it put brand names in my titles?
Deliberately not. Trademarked brand and character names are kept out of titles, descriptions and alt text. Ordinary words, place names and customer surnames are left alone, because a personalized item with somebody's family name on it is not an infringement.
Can it edit my product photos?
It can enhance them, remove a background, and stage the product in a room scene. It is instructed not to redraw the product, change its colors or proportions, or invent lettering on a sign. Every photo edit keeps the previous image for fifteen minutes so one click puts it back.
Can it make a product video, or Amazon A+ content?
Yes. Arub AI can turn a product photo into a short lifestyle video, at a length you choose, and it can generate Amazon A+ enhanced brand-content modules — both the copy and the imagery — on listings that support them.
What reports do I get, and what data are they built from?
Fifteen in total. Shipping Hub has eleven built from your own orders and labels — sales and revenue, this year against last, carriers and shipping cost, fulfillment speed, products and SKUs, where orders ship, sales channels, shipments by status, orders due today, tracking sent to shops and USPS adjustments. Listing Manager has four built from your own marketplace figures: best sellers, what isn't selling, views but no sales, and trends with price bands.
Analytics & Reporting shows every one of them with example screens, and sets out exactly which marketplace data each report reads, who can see it, and what is never done with it.
Can I bulk edit thousands of listings?
Yes. Filter the grid, select what you want, and apply a price change, a status change, a profile or an Arub AI field across the whole selection. Long runs work in the background with a live count in the header, and anything that fails is listed with the reason.
Team and access
Can I add my staff?
Yes, and there is no seat charge on any plan, ever. Every instance has unlimited users, including on the free plan.
Each person gets their own login, their own view of the app, and only the permissions you give them.
How specific do permissions get?
Very. Buying labels, voiding labels, reprinting, editing orders, seeing financial reports and changing settings are separate permissions, so a packer can print without being able to see revenue or change a carrier account. Reusable permission groups mean you set a role up once.
Can two people work the same queue?
Yes. The orders list refreshes itself every few seconds, so someone else clearing an order shows on your screen. If you have rows selected, the refresh leaves your selection alone.
Data and reliability
How is my data secured?
Security sets it out in plain words: your own database rather than a shared table, US hosting on servers we run, marketplace access by token rather than password, carrier credentials masked, API keys shown once and stored hashed, and granular permissions so a packer sees labels and nothing else.
It also says what we are not claiming. There is no SOC 2 report and no ISO certificate, and a young product should not imply it has them.
Where does my data live?
Each account gets its own database rather than sharing rows with other sellers. Images and labels are held in object storage and served through signed, non-guessable addresses.
Can I get my data out?
Yes. Reports export, the API reads everything, and if you decide to leave we will produce a full export rather than making you scrape it.
Do you sell my data, or my buyers' data?
No. Not to anyone, at any price. We do not sell it, rent it, license it or trade it; we do not advertise to your buyers; we do not combine your marketplace data with anyone else's to build benchmarks or trend reports; and we do not use your listings or images to train AI models. There is no mechanism in the product for doing any of it.
That is a contractual commitment rather than a good intention — it is written into the Privacy Policy.
How long do you keep my buyers' personal information?
No more than 30 days after the order is fulfilled. After that the name, address, email and telephone number come off the record. What stays is the order reference, the dates and the amounts, because tax law requires a financial record — not a customer one.
This is the standard Amazon's data protection policy sets, and it is the one we apply to every marketplace rather than keeping a different rule for each.
Is Arub approved by Amazon, Etsy, eBay or Shopify?
Arub connects to all of them through their official APIs and is built to their developer and data-protection requirements. It is an independent product, though — not affiliated with, endorsed by or certified by any of them, and we do not claim otherwise. Their names appear on this site only to say what we connect to.
A buyer has asked me to delete their details. What do I do?
The data is yours, so the decision is yours — we hold it on your behalf and act on your instruction. Tell us what you need removed and we will carry it out, or point you at the screen where you can do it yourself. If a buyer writes to us directly we will pass the request to you rather than acting on our own.
On Shopify this is partly automatic: their customer and shop redaction webhooks are honored without anyone having to ask.
What does Arub AI see, and does it see my customers?
It sees listing content you own — your product photographs, titles, descriptions, categories and any instruction you typed yourself. It never sees buyer names, addresses, emails, gift messages or personalization text. That boundary is enforced in the code, not just in a policy.
Your content is not used to train any model, and every request carries an explicit instruction not to return cached content.
Where are the privacy policy and terms?
Privacy Policy, Terms and Conditions and our Amazon Data Handling Policy, all linked at the bottom of every page. They are written to be read rather than survived, and each opens with a plain-English summary before the long version starts. The Data Handling Policy is the one Amazon SP-API reviewers ask for — it sets out exactly what Amazon order data we collect, where it flows, how it is secured and how long we keep it.
Do I have to agree to anything to sign up?
Yes. The signup form has one checkbox — you agree to the Terms and Conditions and Privacy Policy before the account is created, and it will not submit without it. Section 10 of the Terms is the acceptable-use / fair-use section: no prohibited or counterfeit goods, no falsified declarations, no scraping a marketplace where an API exists, no reselling the Service as your own without a written agreement, and a few other rules aimed at keeping the platform usable for everyone.
It is new software. How much should I trust it?
It is young, which means the surface is still changing and you will occasionally find something rough — not that it is a prototype. The shipping path is the oldest and most exercised part of the product, and orders, rates, labels and tracking are in daily use.
Tell us when you hit something and it usually gets fixed in days. Anything that stops you shipping goes ahead of new features.
What if a marketplace or carrier is having problems?
Failures are surfaced in plain language with the marketplace's or carrier's own message, on the thing that failed, with a retry. Rate limits and outages pause the affected queue rather than losing work.
Still wondering something
Ask us directly. You will get an answer from someone who works on it, not a ticket number.