Never per seat.
Never per label.
Two rules we are not going to break. Add the whole warehouse to your account and the price does not move. Ship ten thousand parcels and the price does not move. We make money when you grow, not when you click.
Unlimited seats, always
Every instance gets unlimited users on every plan, including the free one. Packers, VAs, your bookkeeper, a seasonal hire for six weeks — add them all. There is no seat charge and there never will be.
No cut per label
Arub does not take a slice of your postage. Connect your own carrier accounts and you pay your contracted rate directly, with nothing added. We want your volume to go up, not to tax it.
Beta accounts keep beta pricing
Everyone who joins during the beta gets special pricing when plans start, and keeps it. You are helping us find the rough edges, and that is worth something permanent rather than a discount code that expires.
Right now, all of it is free
Every feature of both apps is switched on for beta accounts with no card on file. What follows is the shape of pricing after the beta, published early so nobody is surprised by it. Final numbers will appear here before they ever take effect.
One of these three stays free forever.
If all you need is orders in, a fair rate, and a label out, that is the free plan and it is not crippled to push you upward. The paid plans buy you volume tooling and the warehouse side.
One person or a small bench shipping a manageable day, one order at a time.
Not a trial. No card, no expiry.
- Unlimited users and unlimited orders
- All marketplace connections
- Live rate shopping across every carrier
- Buy and print labels one at a time
- Standard packing slips
- Tracking pushed back to the shop
You have stopped shipping one order at a time and the day is now a batch.
Beta accounts get special pricing here.
- Everything in Free
- Batches: buy and print a whole day at once
- Package presets and multi-package shipments
- Your own slip and invoice designs
- Full reporting and branded buyer emails
- Merge, split, permissions and customs papers
A real warehouse: stock on shelves, staff at stations, and rules doing the boring parts.
Beta accounts get special pricing here.
- Everything in Standard
- Inventory, receiving and low-stock alerts
- Customers with history and merge
- Print stations and the Windows print agent
- Order rules and per-shop carrier restrictions
- REST API, MCP server and webhooks
What is actually in each plan.
No asterisks. If a row says yes, it is the same feature described everywhere else on this site, not a reduced version of it.
| Feature | Free | Standard | Complete |
|---|---|---|---|
| Users | Unlimited | Unlimited | Unlimited |
| Orders and labels | Unlimited | Unlimited | Unlimited |
| Marketplace connections | All | All | All |
| Your own carrier accounts | Yes | Yes | Yes |
| Live rate shopping | Yes | Yes | Yes |
| Single label buying | Yes | Yes | Yes |
| Tracking pushed back to shops | Yes | Yes | Yes |
| Packing slips | Standard design | Your own designs | Your own designs |
| Batches and combined print files | — | Yes | Yes |
| Package presets | — | Yes | Yes |
| Multi-package and customs documents | — | Yes | Yes |
| Merge and split orders | — | Yes | Yes |
| Reports | — | All nine | All nine |
| Branded buyer emails | — | Yes | Yes |
| Products and SKU images | — | Yes | Yes |
| Permissions and permission groups | — | Yes | Yes |
| Inventory and receiving | — | — | Yes |
| Customers | — | — | Yes |
| Print stations and print agent | — | — | Yes |
| Order rules | — | — | Yes |
| Carriers allowed per shop | — | — | Yes |
| REST API, MCP and webhooks | Add-on | Add-on | Included |
Planned scope, published early. Nothing here is enforced during the beta — every account currently has all of it.
Priced per marketplace. Not per shop.
Run one Etsy shop or seven of them for the same money. The fee follows the marketplace you connect, because that is where our work actually is, and adding another shop of a marketplace you already pay for costs you nothing.
A flat fee for each marketplace
One price for Etsy, one for Amazon, and so on. Connect the ones you sell on and ignore the rest. It is deliberately affordable, because a listing tool that costs more than it saves is not a tool.
No usage fees and no limits
Unlimited shops per marketplace, unlimited listings, unlimited edits, unlimited photo slots, unlimited generation. Nothing in Listing Manager is metered and nothing runs out mid-job.
| Marketplace | Editor | Shops included | Price |
|---|---|---|---|
| Etsy | Full editor | Unlimited | Flat monthly fee |
| Amazon | Full editor | Unlimited | Flat monthly fee |
| Walmart | In development | Unlimited | Flat monthly fee |
| Shopify | In development | Unlimited | Flat monthly fee |
Per-marketplace amounts are being finalised and will be published here before they take effect. Beta accounts get special pricing on these too.
Wide open today. An add-on later.
During the beta
The REST API, the MCP server and carrier webhooks are unrestricted on every account. No request charge, no rate tier, no key limit. Build against it and tell us where it is awkward.
After the beta
API access is included with Complete and expected to be an add-on for the other plans. If usage limits arrive they will be published first, and anyone already building against it will be told directly rather than throttled quietly.
The policy, in plain words.
"Unlimited" on this page means what it says: we are not counting your orders, your labels, your users or your listings, and we are not going to invent a ceiling once you rely on us.
What fair use covers is the small number of cases that are not really a customer using a product. Reselling access to your instance to other businesses. Automated traffic that is hammering the API for its own sake rather than running your operation. Anything that degrades the service for other people on the platform.
If your account ever looks like one of those, the first thing that happens is a conversation. We come to you, explain what we are seeing, and work out what is going on. Nothing gets throttled, suspended or charged without us speaking to a human first. There is no automated enforcement, and there is no clause here that lets us bill you for a busy month.
What this is not
It is not a soft cap. A seasonal spike is normal use, Black Friday is normal use, and importing six years of order history is normal use. If you are running your own business through Arub, fair use will never come up.
Pricing questions
What does "beta accounts receive special pricing" actually mean?
If you join during the beta, you get a better price than the published one when plans start, and you keep it for as long as the account is open. It is not an introductory rate that resets after a year.
You will be told the number before anything is charged, and you decide then.
Is there really no per-seat charge?
None. Every instance has unlimited users on every plan, free included. Add your whole team, your accountant and a temp for the holidays and the bill does not change.
Permissions are per user, so adding someone does not mean giving them the run of the place.
Do you take a cut of postage?
No, and there is no per-label fee on any plan. Connect your own USPS, UPS or FedEx accounts and you pay your negotiated rate directly with nothing added by us.
The one exception is Arub USPS, which exists for sellers who have no carrier account at all. That rate is discounted off retail and includes a small margin, and the price is shown before you buy.
Is the free plan a trial?
No. It has no expiry, no card and no countdown. It is a genuinely usable shipping plan for someone doing a modest daily volume, and you can stay on it indefinitely.
If I only want Listing Manager, do I pay for Shipping Hub?
No. They are separate. Take Listing Manager for the marketplaces you sell on and leave Shipping Hub on the free plan, or ignore it entirely.
Does adding a second Etsy shop cost more?
Not in Listing Manager. The fee is per marketplace, so once you are paying for Etsy you can connect as many Etsy shops as you run at no extra cost.
What happens to my data if I stop paying?
It stays yours. Your orders, listings, customers and history remain in your instance, and we will export them for you on request. Nothing is held hostage behind a renewal.
Join while it is free and keep the better price.
Beta accounts lock in special pricing permanently. It costs nothing to find out whether Arub suits how you work.